To: Mr. Jim Skinner, CEO – McDonald’s Corporation
Dear Jim,
As CEO of the largest food distribution and marketing company in the world, is it too much for me to ask that you develop and serve several “Heart Healthy menu items? I was one of your most loyal and devoted customers for over 40 years. Unfortunately, I had to stop eating at your restaurants almost 4 years ago after my heart attack, which led to life saving open-heart surgery. Oh yeah, after I stopped eating at McDonald’s, and the other fast food places, I’ve lost over 200 pounds by making heart healthy food choices and exercising.
Because of your locations throughout the world and on every corner, I would love to be able to stop by and enjoy a quick meal again. You guys are smart people who have the ability to change the world, again, but for the better.
If I were CEO of McDonald’s, I would direct my corporate chefs and marketing department to make this happen. I would love a $1.00 grilled chicken breast on a whole-wheat bun with lettuce and tomato. How about a value pack of celery, carrots or any other non-processed fresh veggies? Can I have an apple with that? I’m sure you get the idea. As a matter of fact, I would pay more than $1.00 and be your first customer. Hell, I may even “supersize” it. Actually, I would change the name from “Supersize” to “Hearty-size” and instead of “billions and billions served”, which I find to be a non-flattering tag line, let me help you get started to use the tag, “Billions and Billions Saved”. I mean lives, of course. I will be the first in line to get a “Hearty-size” value meal that’s heart healthy.
McDonald’s has the opportunity to lead the world to better health. Can you imagine a McDonald’s ad that says come on in for your heart healthy meal? I Can. How about placing a heart healthy happy meal on the menu? After people fall out of their chairs hearing this ad, they can drive on down to McDonald’s and place an order. I will.
McDonald’s does so much great work with The Ronald McDonald House, and countless other charities and projects in our communities that improves the lives of the ones they touch. I’m just asking you to redirect some of the effort and do it through your food. I believe you can give to so many more this way.
I have a lot of ideas and if I wielded your power, influence and prestige in the business world, I would begin to re-shape my legacy.
I’m just a guy trying to live healthier and shape a healthier planet.
Jim, I would really like to say, “I’m Lovin’ It” again and will always believe that anything is possible. I have faith in you.
Have a Heart Healthy Day Jim.
Keith Ahrens
Keith@KeithAhrens.com